Mass customisation: the prospects and the limits of a...

Mass customisation: the prospects and the limits of a useful marketing tool, as evaluated by two opposite business endeavours

Mylonakis, John
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Volume:
5
Year:
2004
Language:
english
Journal:
International Journal of Services Technology and Management
DOI:
10.1504/ijstm.2004.004846
File:
PDF, 625 KB
english, 2004
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