Exploring Marketing Information Systems (MkIS) selection...

Exploring Marketing Information Systems (MkIS) selection and evaluation criteria: implications for suppliers

Andronikidis, Andreas, Vassiliadis, Christos, Fotiadis, Thomas, Priporas, Constantinos Vasilios
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Volume:
3
Year:
2008
Language:
english
Journal:
International Journal of Technology Marketing
DOI:
10.1504/ijtmkt.2008.017338
File:
PDF, 855 KB
english, 2008
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