Trial-and-error marketing: the role of the customer in tech...

International Journal of Technology Marketing 2016 Vol. 11; Iss. 2

Trial-and-error marketing: the role of the customer in tech start-ups

Eggers, Fabian, McCabe, Deborah Brown
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Volume:
11
Year:
2016
Language:
english
Journal:
International Journal of Technology Marketing
DOI:
10.1504/ijtmkt.2016.075678
File:
PDF, 221 KB
english, 2016
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