Celebrity endorsement – a competitive tool for...

Celebrity endorsement – a competitive tool for brand positioning

Muruganantham, G., Kaliyamoorthy, S.
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Volume:
3
Year:
2009
Language:
english
Journal:
International Journal of Value Chain Management
DOI:
10.1504/ijvcm.2009.031768
File:
PDF, 200 KB
english, 2009
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