Assessing the brand meaning of an interdisciplinary engineering programme through a branding method
Elrod, Cassandra C., Lough, Katie Grantham, Adams, KevinVolume:
9
Year:
2011
Language:
english
Journal:
J. of Design Research
DOI:
10.1504/jdr.2011.041393
File:
PDF, 503 KB
english, 2011