Brand and line extensions: an empirical study from the new...

Brand and line extensions: an empirical study from the new age luxury industry

Som, Ashok, Pape, Naja
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Volume:
1
Year:
2015
Language:
english
Journal:
Luxury Research J.
DOI:
10.1504/lrj.2015.069829
File:
PDF, 143 KB
english, 2015
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