The influence of brand community on co-creation: a cross national study of the brand AXE in France and Tunisia
Cherif, Héla Benmiled, Kaufmann, Hans Ruediger, Manarioti, AgapiVolume:
12
Year:
2016
Language:
english
Journal:
World Review of Entrepreneurship, Management and Sustainable Development
DOI:
10.1504/wremsd.2016.074971
File:
PDF, 756 KB
english, 2016