Stratégie d'extension de gamme verticale : analyse de...

Stratégie d'extension de gamme verticale : analyse de l'effet de halo de la marque selon les niveaux de gamme

Éric Tafani, Géraldine Michel and Emmanuelle Rosa
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Volume:
24
Journal:
Recherche et Applications en Marketing
DOI:
10.2307/41432244
Date:
June, 2009
File:
PDF, 2.59 MB
2009
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