Creating a compelling brand meaning by orchestrating stories: The case of Scandinavia's largest department store
Hjelmgren, DanielVolume:
32
Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2016.06.015
Date:
September, 2016
File:
PDF, 268 KB
english, 2016