Positioning, price and profit: Lessons from the American...

Positioning, price and profit: Lessons from the American cigarette war and elsewhere

Moran, William T.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
1
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.1993.20
Date:
December, 1993
File:
PDF, 415 KB
english, 1993
Conversion to is in progress
Conversion to is failed