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An empirical investigation of the relationship between market orientation and MrkIS effectiveness in upscale hotels in Greece
Chatzipanagiotou, Kalliopi C, Vassilikopoulou, Aikaterini, Siomkos, George JVolume:
16
Language:
english
Journal:
Journal of Targeting, Measurement and Analysis for Marketing
DOI:
10.1057/jt.2008.20
Date:
September, 2008
File:
PDF, 131 KB
english, 2008