Best practice in measuring the impact of marketing on brand...

Best practice in measuring the impact of marketing on brand equity and corporate profitability

Haigh, David
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Volume:
9
Language:
english
Journal:
Journal of Targeting, Measurement and Analysis for Marketing
DOI:
10.1057/palgrave.jt.5740002
Date:
August, 2000
File:
PDF, 249 KB
english, 2000
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