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How switching costs affect subscriber loyalty in the Turkish mobile phone market: An exploratory study
Aydin, Serkan, Özer, GökhanVolume:
14
Language:
english
Journal:
Journal of Targeting, Measurement and Analysis for Marketing
DOI:
10.1057/palgrave.jt.5740176
Date:
January, 2006
File:
PDF, 202 KB
english, 2006