Event image perceptions among active and passive sports...

Event image perceptions among active and passive sports tourists at marathon races

Hallmann, Kirstin, Kaplanidou, Kyriaki, Breuer, Christoph
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Volume:
12
Language:
english
Journal:
International Journal of Sports Marketing and Sponsorship
DOI:
10.1108/IJSMS-12-01-2010-B005
Date:
October, 2010
File:
PDF, 221 KB
english, 2010
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