Event image perceptions among active and passive sports tourists at marathon races
Hallmann, Kirstin, Kaplanidou, Kyriaki, Breuer, ChristophVolume:
12
Language:
english
Journal:
International Journal of Sports Marketing and Sponsorship
DOI:
10.1108/IJSMS-12-01-2010-B005
Date:
October, 2010
File:
PDF, 221 KB
english, 2010