Optimal Product Line Design When Consumers Exhibit Choice...

Marketing Science 2009 / 09 Vol. 28; Iss. 5

Optimal Product Line Design When Consumers Exhibit Choice Set-Dependent Preferences

Orhun, A. Yeşim
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Volume:
28
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1080.0449
Date:
September, 2009
File:
PDF, 287 KB
english, 2009
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