The Effects of Retailer and Consumer Response on Optimal...

Management Science 1995 / 05 Vol. 41; Iss. 5

The Effects of Retailer and Consumer Response on Optimal Manufacturer Advertising and Trade Promotion Strategies

Scott A. Neslin, Stephen G. Powell and Linda Schneider Stone
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Volume:
41
Language:
english
Journal:
Management Science
DOI:
10.2307/2633096
Date:
May, 1995
File:
PDF, 706 KB
english, 1995
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