The Effect of Firms' Structural Designs on Advertising and...

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International Journal of Research in Marketing 2016 / 7

The Effect of Firms' Structural Designs on Advertising and Personal Selling Returns

Lee, Ju-Yeon, Sridhar, Shrihari, Palmatier, Robert W.
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Language:
english
Journal:
International Journal of Research in Marketing
DOI:
10.1016/j.ijresmar.2016.06.002
Date:
July, 2016
File:
PDF, 1.35 MB
english, 2016
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