Running for pleasure or performance? How store attributes and hedonic product value influence consumer satisfaction
Ladeira, Wagner Junior, Nique, Walter Meucci, Pinto, Diego Costa, Borges, AdilsonLanguage:
english
Journal:
The International Review of Retail, Distribution and Consumer Research
DOI:
10.1080/09593969.2016.1182934
Date:
July, 2016
File:
PDF, 1.74 MB
english, 2016