MARKETING IS NOT A ONE‐NIGHT STAND

Journal of Business Strategy 2001 / 05 Vol. 22; Iss. 5

MARKETING IS NOT A ONE‐NIGHT STAND

Patrick O'Halloran, J., Wagner, Todd R.
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Volume:
22
Language:
english
Journal:
Journal of Business Strategy
DOI:
10.1108/eb040196
Date:
May, 2001
File:
PDF, 311 KB
english, 2001
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