Actual and Perceived Consumer Vigilance in the Retail...

Marketing Letters 1991 / 04 Vol. 2; Iss. 1

Actual and Perceived Consumer Vigilance in the Retail Grocery Industry

Joel E. Urbany, Peter R. Dickson and Rosemary Key
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Volume:
2
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/40216197
Date:
April, 1991
File:
PDF, 819 KB
english, 1991
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