A Tutorial in Consumer Research: Knowledge Creation and...

Journal of Consumer Research 2016 / 08 Vol. 43; Iss. 2

A Tutorial in Consumer Research: Knowledge Creation and Knowledge Appreciation in Deductive-Conceptual Consumer Research

Janiszewski, Chris, Labroo, Aparna A., Rucker, Derek D.
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Volume:
43
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1093/jcr/ucw023
Date:
August, 2016
File:
PDF, 227 KB
english, 2016
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