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Front and back‐stage strategies in service delivery in the hospitality industry
Yavas, Ugur, Yasin, Mahmoud M., Wafa, MarwanVolume:
13
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/02634509510102147
Date:
December, 1995
File:
PDF, 31 KB
english, 1995