Unmasking the ambushers: conceptual framework and empirical...

European Journal of Marketing 2012 / 02 Vol. 46; Iss. 1/2

Unmasking the ambushers: conceptual framework and empirical evidence

Mazodier, Marc, Quester, Pascale, Chandon, Jean‐Louis
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Volume:
46
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090561211189284
Date:
February, 2012
File:
PDF, 262 KB
english, 2012
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