International services advertising: an examination of...

International services advertising: an examination of variation in appeal use for experiential and utilitarian services

Albers‐Miller, Nancy D., Royne Stafford, Marla
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Volume:
13
Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/08876049910282682
Date:
August, 1999
File:
PDF, 231 KB
english, 1999
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