HAVE YOU MADE A WRONG TURN IN YOUR APPROACH TO MARKET?

HAVE YOU MADE A WRONG TURN IN YOUR APPROACH TO MARKET?

Waggoner, Robert
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Volume:
20
Language:
english
Journal:
Journal of Business Strategy
DOI:
10.1108/eb040038
Date:
June, 1999
File:
PDF, 798 KB
english, 1999
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