The effect of pre-entry information on relational outcomes in franchising
K. Weaven, Scott, Grace, Debra, Frazer, Lorelle, Giddings, JeffreyVolume:
48
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/ejm-06-2011-0301
Date:
February, 2014
File:
PDF, 341 KB
english, 2014