Using Laboratory Brand Preference Scales to Predict...

Management Science 1971 / 02 Vol. 17; Iss. 6

Using Laboratory Brand Preference Scales to Predict Consumer Brand Purchases

Pessemier, Edgar, Burger, Philip, Teach, Richard, Tigert, Douglas
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
17
Language:
english
Journal:
Management Science
DOI:
10.1287/mnsc.17.6.B371
Date:
February, 1971
File:
PDF, 1.54 MB
english, 1971
Conversion to is in progress
Conversion to is failed