Do We Really Need to Change the Decision Maker?...

Management Science 2016 / 07

Do We Really Need to Change the Decision Maker? Counterintuitive Escalation of Commitment Results in Real Options Contexts

Boulding, William, Guha, Abhijit, Staelin, Richard
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Language:
english
Journal:
Management Science
DOI:
10.1287/mnsc.2016.2475
Date:
July, 2016
File:
PDF, 312 KB
english, 2016
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