Does Lag Structure Really Matter in Optimizing Advertising...

Does Lag Structure Really Matter in Optimizing Advertising Expenditures?

Alain V. Bultez and Philippe A. Naert
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Volume:
25
Language:
english
Journal:
Management Science
DOI:
10.2307/2630276
Date:
May, 1979
File:
PDF, 1.39 MB
english, 1979
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