Effects of Usage and Name on Perceptions of New Products

Effects of Usage and Name on Perceptions of New Products

William L. Moore and Donald R. Lehmann
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
1
Language:
english
Journal:
Marketing Science
DOI:
10.2307/184051
Date:
January, 1982
File:
PDF, 534 KB
english, 1982
Conversion to is in progress
Conversion to is failed