Riding the Waves: Revealing the Impact of Intra-year...

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Riding the Waves: Revealing the Impact of Intra-year Category Demand Cycles on Advertising and Pricing Effectiveness

Gijsenberg, Maarten J.
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Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.14.0576
Date:
July, 2016
File:
PDF, 1.09 MB
english, 2016
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