Research Note: Sole Entrant, Co-Optor, or Component...

Management Science 2006 / 04 Vol. 52; Iss. 4

Research Note: Sole Entrant, Co-Optor, or Component Supplier: Optimal End-Product Strategies for Manufacturers of Proprietary Component Brands

R. Venkatesh, Pradeep Chintagunta and Vijay Mahajan
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Volume:
52
Language:
english
Journal:
Management Science
DOI:
10.2307/20110537
Date:
April, 2006
File:
PDF, 2.19 MB
english, 2006
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