Some initial steps toward improving the measurement of...

Journal of Business Ethics 1988 / 11 Vol. 7; Iss. 11

Some initial steps toward improving the measurement of ethical evaluations of marketing activities

R. Eric Reidenbach, Donald P. Robin
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Volume:
7
Language:
english
Pages:
9
DOI:
10.1007/bf00383050
Date:
November, 1988
File:
PDF, 840 KB
english, 1988
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