Does Distance Still Matter? Geographic Proximity and New...

Journal of Marketing 2005 / 10 Vol. 69; Iss. 4

Does Distance Still Matter? Geographic Proximity and New Product Development

Ganesan, Shankar, Malter, Alan J., Rindfleisch, Aric
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Volume:
69
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.2005.69.4.44
Date:
October, 2005
File:
PDF, 135 KB
english, 2005
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