Use of Labeling and Assertions of Dependency in Appeals for...

Use of Labeling and Assertions of Dependency in Appeals for Consumer Support

Ellen M. Moore, William O. Bearden and Jesse E. Teel
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Volume:
12
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.2307/2489384
Date:
June, 1985
File:
PDF, 390 KB
english, 1985
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