Private label strategy: how to meet the store brand...

Recherche et Applications en Marketing 2007 / 06 Vol. 22; Iss. 2

Private label strategy: how to meet the store brand challengeby Nirmalya Kumar; Jan-Benedict E.M. Steenkamp

Review by: Gérard Cliquet
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Volume:
22
Language:
french
Journal:
Recherche et Applications en Marketing
DOI:
10.2307/40589525
Date:
June, 2007
File:
PDF, 304 KB
french, 2007
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