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Animated logos in mobile marketing communications: The roles of logo movement directions and trajectories
Guido, Gianluigi, Pichierri, Marco, Nataraajan, Rajan, Pino, GiovanniLanguage:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2016.06.003
Date:
July, 2016
File:
PDF, 811 KB
english, 2016