Is marketing knowledge useful?

European Journal of Marketing 2002 / 04 Vol. 36; Iss. 3

Is marketing knowledge useful?

Grønhaug, Kjell
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Volume:
36
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090560210417174
Date:
April, 2002
File:
PDF, 184 KB
english, 2002
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