When Is a Hierarchy Not a Hierarchy? Factors Associated with Different Perceptions of Needs, with Implications for Standardization - Adaptation Decisions in Korea
Mary Anne Raymond, John D. Mittelstaedt and Christopher D. HopkinsVolume:
11
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.2307/40470115
Date:
January, 2003
File:
PDF, 1.90 MB
english, 2003