The Clash of the Titans: On Retailer and Manufacturer...

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Journal of Marketing 2016 / 07

The Clash of the Titans: On Retailer and Manufacturer Vulnerability in Conflict Delistings

Van der Maelen, Sara, Breugelmans, Els, Cleeren, Kathleen
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Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jm.15.0282
Date:
July, 2016
File:
PDF, 375 KB
english, 2016
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