The Comprehension/Miscomprehension of Print Communication:...

Journal of Consumer Research 1989 / 03 Vol. 15; Iss. 4

The Comprehension/Miscomprehension of Print Communication: Selected Findings

Jacob Jacoby and Wayne D. Hoyer
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Volume:
15
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.2307/2489540
Date:
March, 1989
File:
PDF, 495 KB
english, 1989
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