Nouveauté perçue d'une innovation

Recherche et Applications en Marketing 1987 Vol. 2; Iss. 1

Nouveauté perçue d'une innovation

GILLES ROEHRICH
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Volume:
2
Year:
1987
Language:
french
Journal:
Recherche et Applications en Marketing
DOI:
10.2307/40588657
File:
PDF, 1.06 MB
french, 1987
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