Online relationship marketing and affective customer...

Journal of Financial Services Marketing 2016 / 6 Vol. 21; Iss. 2

Online relationship marketing and affective customer commitment – The mediating role of trust

Boateng, Sheena Lovia, Narteh, Bedman
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Volume:
21
Language:
english
Journal:
Journal of Financial Services Marketing
DOI:
10.1057/fsm.2016.5
Date:
June, 2016
File:
PDF, 294 KB
english, 2016
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