Brand Choice Inertia As One Aspect of the Notion of Brand...

Brand Choice Inertia As One Aspect of the Notion of Brand Loyalty

Abel P. Jeuland
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Volume:
25
Language:
english
Journal:
Management Science
DOI:
10.2307/2630400
Date:
July, 1979
File:
PDF, 1.36 MB
english, 1979
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