The Good, the Bad, and the Expert: How Consumer Expertise Affects Review Valence Effects on Purchase Intentions in Online Product Reviews
Ketelaar, Paul E., Willemsen, Lotte M., Sleven, Laura, Kerkhof, PeterVolume:
20
Language:
english
Journal:
Journal of Computer-Mediated Communication
DOI:
10.1111/jcc4.12139
Date:
November, 2015
File:
PDF, 260 KB
english, 2015