The Good, the Bad, and the Expert: How Consumer Expertise...

The Good, the Bad, and the Expert: How Consumer Expertise Affects Review Valence Effects on Purchase Intentions in Online Product Reviews

Ketelaar, Paul E., Willemsen, Lotte M., Sleven, Laura, Kerkhof, Peter
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Volume:
20
Language:
english
Journal:
Journal of Computer-Mediated Communication
DOI:
10.1111/jcc4.12139
Date:
November, 2015
File:
PDF, 260 KB
english, 2015
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