In the mood to buy? Understanding the interplay of mood regulation and congruence in an international context
Erik Maier, Robert Wilken, Helmut Schneider and Gülpınar Kelemci SchneiderVolume:
23
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/23356907
Date:
December, 2012
File:
PDF, 1.39 MB
english, 2012