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In the mood to buy? Understanding the interplay of mood...

In the mood to buy? Understanding the interplay of mood regulation and congruence in an international context

Erik Maier, Robert Wilken, Helmut Schneider and Gülpınar Kelemci Schneider
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Volume:
23
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/23356907
Date:
December, 2012
File:
PDF, 1.39 MB
english, 2012
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