Prelaunch Forecasting of New Automobiles

Management Science 1990 / 04 Vol. 36; Iss. 4

Prelaunch Forecasting of New Automobiles

Glen L. Urban, John R. Hauser and John H. Roberts
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Volume:
36
Language:
english
Journal:
Management Science
DOI:
10.2307/2632006
Date:
April, 1990
File:
PDF, 2.67 MB
english, 1990
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