Differences and Similarities between Impulse Buying and Variety Seeking: A Personality-based Perspective
Olsen, Svein Ottar, Tudoran, Ana Alina, Honkanen, Pirjo, Verplanken, BasVolume:
33
Language:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.20853
Date:
January, 2016
File:
PDF, 367 KB
english, 2016