Putting market-facing technology to work: Organizational...

Marketing Letters 2010 / 12 Vol. 21; Iss. 4

Putting market-facing technology to work: Organizational drivers of CRM performance

Amit Saini, Rajdeep Grewal and Jean L. Johnson
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Volume:
21
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/40959687
Date:
December, 2010
File:
PDF, 1.65 MB
english, 2010
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