Employees' Company Reputation-related Social Media...

Journal of Interactive Marketing 2016 / 11 Vol. 36

Employees' Company Reputation-related Social Media Competence: Scale Development and Validation

Walsh, Gianfranco, Schaarschmidt, Mario, von Kortzfleisch, Harald
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Volume:
36
Language:
english
Journal:
Journal of Interactive Marketing
DOI:
10.1016/j.intmar.2016.05.001
Date:
November, 2016
File:
PDF, 548 KB
english, 2016
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